Estonian Merchants' Association

Making the voice of the retail sector heard. Supporting our members, shaping sensible regulations and building the future of trade.

ESTONIAN
MERCHANTS'
ASSOCIATION

Let’s make the voice of Retail heard! Join and be part of the community!

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26,000+

people are employed by Association members

450 mln

euros in state taxes paid by Association members

80%

of the Estonian food and consumer goods market

WHO WE ARE

The association of Estonian retail and wholesale merchants

The Estonian Merchants' Association is a voluntary union of retail and wholesale trade companies operating in the Republic of Estonia. The Association was founded in 1996 with the aim of representing and protecting members' interests in the legislative process, in business development, and in deepening the principles of Good Trade Practice.

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NEWS

Latest updates

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NEWS

The tax rally leaves the market expensive and narrow

Nele Peil, CEO of the Estonian Merchants' Association

Survey: most Estonians believe a VAT cut would reach consumers

12. Nov, 2025

Joint appeal: cut VAT on staple foods

23. Sep, 2025

Why join the Merchants' Association?

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"As members of the Merchants' Association, even smaller companies have a voice in the processes and decisions that directly affect the retail sector and our own businesses. Thanks to the Association's professional team, we are always among the first to be on top of what matters most."

Bruno Lauri

Board member, Pro Optika

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"All retailers are competitors, yet at the same time allies. A sense of community and the understanding that we must pursue common cause both in Estonia and at the EU level is the mark of a mature and successful business. The Merchants' Association brings together retailers who look beyond tomorrow and want to help shape the sector's development."

Erkki Laugus

CEO, Kaubamaja

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Our members